Price Increase Email Template
Nobody likes a price increase, but customers handle it better when they hear early and get the facts straight. The template below states what changes and when, then explains why, then says what happens to existing orders.
Subject line examples
- Upcoming price change on [Effective date]
- An update to our pricing
- [Product] pricing changes on [Effective date]
Hi [First name], We're writing to let you know that prices for some of our products will change on [Effective date]. What's changing - Products: [Products or services affected] - Effective: orders placed on or after [Effective date] - Price: [Old price] -> [New price] The full price list is here: [Price list URL] Why [Two or three lines with the specific reason, such as material or shipping costs.] Existing orders and subscriptions Orders placed before [Effective date] will be charged at current prices. [Explain what happens to subscriptions or contracts.] We know this affects your budget, and we appreciate your understanding. If you have questions, reply to this email or contact [Contact]. [Your name] [Company] --- [Company] [Street address], [City], [State] [ZIP] You're receiving this because you subscribed to updates from [Company]. Unsubscribe: [Unsubscribe link]
How to write it
- Lead with what changes, the old and new price, and the effective date. Put the reason after.
- If many items are affected, show a few examples and link to the full list.
- Keep the reason specific and short.
- Spell out what happens to existing orders, contracts and subscriptions. That's where most questions come from.
When to send it and what to watch
Give as much notice as you reasonably can, ideally a month or more, so business customers can adjust budgets and quotes.
A subject like "Upcoming price change on [date]" is clearer than a vague "Important update". If you find an error after sending, send a short correction.
The footer is not optional
Under the CAN-SPAM Act, commercial email must identify the sender, include a valid physical postal address, and give a clear way to opt out that you honor within 10 business days. A newsletter that promotes your products or services counts as commercial.
The footer at the end of the example covers these items. Build it once with the email footer generator and reuse it in every issue so nothing gets dropped.
Drafting this with Newsletter Ready
If the price change is announced on your website, the email can be drafted from that post. It uses only the facts in the article, and nothing goes out until you approve it, so you can check every number first.
- It checks your news or blog listing page, or your RSS feed, every hour and picks up new articles (up to 10 at a time).
- It drafts an issue from up to 6 of the newest articles you haven't used yet. It writes only facts found in those articles and links to the source under each section.
- Nothing is sent until you approve it.
- Sender details and the unsubscribe link are added automatically. Unsubscribing takes one click, and bounces and spam complaints are suppressed automatically.
- Paste your site URL on the homepage to see a sample issue in about a minute, without signing up. The free plan covers 300 subscribers and 4 issues per month.
Newsletter templates and examples
Sources
This page is general information, not legal advice.