Price Increase Email Generator: Announce New Prices Respectfully

How to use it

1. Describe what's changing, with the old and new prices.
2. Add the effective date and the reason, plus any grace period or products that stay the same.
3. Choose the audience, click Generate with AI, fill in any [placeholders] and double-check prices and dates.

What to include in a price increase email

• What's changing: which products, services or plans. Mention what isn't changing, too.
• Old and new prices side by side, e.g. "$14 → $16".
• When it takes effect, and whether it applies to orders, renewals or invoices from that date.
• The real reason, briefly: costs, wages, shipping, new investment.
• What the reader can do: lock in the current price until a date, switch plans or cancel.
• A thank-you and a way to ask questions.

How to announce it without losing trust

• Give notice: at least 30 days for customers, and whatever your contracts require for business clients.
• Say it plainly: "price update" is fine as a subject, but the body must make clear prices are going up.
• Stick to real reasons: the AI won't add "due to inflation" unless you say so.
• Don't oversell: mention improvements only if they're real and tied to the change.

Subscriptions and business clients

For subscriptions, say which billing date the new price applies from and how to cancel. Consumer protection rules, especially in the EU and UK, often require advance notice and a right to cancel before a price change takes effect. For business clients, check the notice period and price-change clause in your contract first.

FAQ