Newsletter Ideas for Accountants and Bookkeepers
Accounting and bookkeeping firms already track deadlines and rule changes that matter to clients. A newsletter puts that information in front of clients on a regular schedule. This page covers what to send and what to avoid.
Why accounting newsletters stall
Tax season leaves no time for writing. Accuracy matters, so each piece takes longer than it would in other businesses.
If your firm already posts articles or updates on its website, the newsletter can be built from them. The content has already been reviewed once.
Newsletter ideas already on your website
- Filing and payment deadline reminders
- Summaries of new tax or reporting rules
- Answers to common client questions
- Year-end planning checklists
- Webinars and client events
- Office hours and holiday closures
- New services or team members
How often to send and how to structure an issue
Once a month works for most firms. Add an extra issue before key deadlines.
A typical issue has one or two rule or deadline updates, one practical article, and office news. Keep the detailed explanation on your site and link to it.
Points to watch
- Keep the newsletter general. Do not give advice that depends on a reader's own situation. Invite readers to contact you instead.
- Never mention a client or their numbers without written permission, and remove details that could identify them.
- Rules change. Date your articles and check older posts before they are reused.
CAN-SPAM basics
In the U.S., the CAN-SPAM Act applies to commercial email, including newsletters. Each message must identify the sender, include a valid physical postal address, and offer a clear way to unsubscribe. Opt-out requests must be honored promptly.
Subject lines must not mislead. You can build a compliant footer with the email footer generator.
How Newsletter Ready helps
Newsletter Ready reads your site's news or blog listing page, or its RSS feed, every hour and picks up to 10 new articles. It drafts an issue from up to 6 of the newest articles you have not used yet.
The draft uses only facts found in your articles and puts a link to the source under each section. Nothing is sent until you approve it.
Sender details and the unsubscribe link are added automatically. Readers can unsubscribe in one click, and addresses that bounce or complain are suppressed. You can record the consent basis for each subscriber.
Paste your site URL on the homepage to get a sample issue in about a minute, with no sign-up. The free plan covers 300 subscribers and 4 issues a month.
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Sources
This page is general information, not legal advice.